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Greetings!
1. "take it or leave it attitude"
2. inconsistent service and available stock
In defense of Afrikan businesses Stateside, a good 75% of them are "world-class" compared to their "Egyptian" peers!!
I "think" the primary challenge of Afrikan-owned business is moving beyond subsistence-based business whereby the business is their primary income to (market and sales) growth-based onjectives.
What is worse is when it is obvious that the owner has not intention to do so!!
This challenge is compounded by the fact that sometimes proprietors don't have the necessary skills, knowledge-resources or other capital to makes such moves, however critical this process is.
Also, some have an "if you build it, they will come" attitude and are resistant to customer-feedback and suggestions.
If you can present a compelling selling proposition to Afrikan consumers and will their loyalty (considering how over-critical of one-another we can be) YOU CAN SELL TO ANYBODY -physical location being a mitigating factor.
Uhuru!
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"Humpty Dumpty was PUSHED" |