Gov. Volunteerism & service media campaign kicks off oct. 19

[MShakur]

I KNOW YOU THOUGHT OBAMA'S VOLUNTEER & SERVICE THING WAS JUST AN IDEA...NO ITS NOT! THEY GOT STAR POWER BEHIND THIS THING.

SPEARHEADED THROUGH THE ENTERTAINMENT INDUSTRY FOUNDATION FOUNDED IN 1942 BY THE JEWS SAMUEL GOLDWYN & THE WARNER BROS, IT INCLUDES TYLER PERRY OUT FRONT IN THE JUMP OFF OCT. 19

Ashton Kutcher, Katie Couric, Caroline Kennedy - Entertainment Industry Foundation Kicks Off Volunteer Initiatives - LIFE


AN EIF INTERNAL DOC. SHOWS THE BRAINWASHING TECHNIQUES TO BE EMPLOYED :
eif-doc

THE EIF PRESS RELEASE REVEALS THE DEPTH OF THE BRAINWASHING NETWORK :





September 10, 2009
ENTERTAINMENT INDUSTRY FOUNDATION, MAYORS FROM ALL OVER THE U.S. KICK OFF TWO MAJOR INITIATIVES ENCOURAGING VOLUNTEERISM
NEW YORK, NY --- UNPRECEDENTED BLOCK OF TV PROGRAMMING IS FIRST WAVE OF MULTI-YEAR "I PARTICIPATE" CAMPAIGN

From October 19-25, More Than 60 Network TV Shows To Spotlight The Power and Personal Benefits of Service
Celebrities, "Cities of Service" Founding Mayors, Volunteer Groups and Major League Baseball Players Gather in Times Square to Launch

Today in the heart of Times Square, actors and executives representing the Entertainment Industry Foundation (or EIF, the entertainment community's collective charitable organization) joined New York City Mayor Michael R. Bloomberg and 15 mayors from around the country, numerous celebrities, and key service groups to launch two new initiatives aimed at fostering a new era of volunteerism: EIF's I PARTICIPATE and the mayors' Cities of Service coalition.
EIF is mobilizing the entire entertainment community around the ground-breaking, multi-year I PARTICIPATE, which will promote a new way of thinking about service and seek to persuade millions more Americans to volunteer regularly. To jumpstart the campaign, Entertainment Industry President and CEO Lisa Paulsen, Tyler Perry and Ashton Kutcher announced its 2009 centerpiece: a week-long television event running from October 19th to the 25th, when America’s most-loved TV shows on ABC, CBS, FOX and NBC and other broadcast networks will spotlight service through scripted programming, segments and PSAs with inspirational messages and storylines about volunteerism. Randy Jackson (FOX), Christine Baranski (CBS), Tim Daly (ABC) and Michelle Trachtenberg (NBC) also participated in the announcement.
"Most people know that volunteering can have an enormous, positive impact on their communities, but they often don’t realize how much volunteering benefits the person who does it," said Lisa Paulsen, president and CEO of EIF. "We're trying to broaden the collective national conversation about service; volunteering is rewarding, but it's also energizing and fun. It can even be a great way to meet people."
"We think hearing that from the cast members and characters on shows like Mercy, American Idol, Private Practice, Ugly Betty and The Good Wife will help millions of viewers consider volunteerism," said Tony Award Winner Bernadette Peters. "I think it’s important to help people and causes that need our help. The I Participate campaign will ultimately involve all segments of the entertainment community including film studios, the recording industry, Broadway and others."
Emceeing the event in Times Square was New York City Mayor Michael R. Bloomberg, who earlier in the day convened a meeting of his counterparts from around the country, including Atlanta Mayor Shirley Franklin, Baltimore Mayor Sheila Dixon, Chicago Mayor Richard Daley, Dublin, OH Mayor Marilee Chinnici-Zuercher, Jacksonville Mayor John Peyton, Los Angeles Mayor Antonio Villaraigosa, Nashville Mayor Karl Dean, Newark Mayor Cory Booker, Phoenix Mayor Phil Gordon, Pittsburgh Mayor Luke Ravenstahl, Providence Mayor David Cicilline, Sacramento Mayor Kevin Johnson, Trenton Mayor Doug Palmer, Vicksburg, MS Mayor Paul Winfield, Washington, D.C. Mayor Adrian Fenty, and West Palm Beach Mayor Lois Frankel, to launch a volunteerism initiative called "Cities of Service."
"Today is an exciting day for service in America," said Mayor Bloomberg. "These two distinct initiatives - bound by their common commitment to increase community service and volunteerism in America - represent a significant step in realizing the goals of the bipartisan Edward M Kennedy Serve America Act. The Entertainment Industry Foundation's I Participate Campaign will animate the public to find more ways to give back. And the Cities of Service coalition will harness that newfound energy and put it to good use."
"These two efforts complement each other superbly," said Paulsen. "Through I PARTICIPATE, the entertainment community will generate new enthusiasm about volunteering, and when people look for ways to do that in their own communities, the Cities of Service coalition will provide them."Demonstrating the power of social media activism, Ashton Kutcher joined Mayor Bloomberg and those gathered at Times Square, sending a message to his 3.5 million Twitter followers, urging them to volunteer on September 11th as a way to honor the memory of the victims of the terrorist attacks. A giant screen in the Square projected Kutcher's request, "2Day, I activate my citizenship by participating. I Participate! Do u? www.iparticipate.org", and some of the instantaneous replies to it as they began to pour in.
Other elements of the EIF I PARTICIPATE initiative include:

1. a dedicated website IParticipate.org, designed to make it easier than ever before for millions of Americans to find volunteer opportunities in their local communities across five key areas of service: Wellness, Community Health, Financial Security, Environmental Conservation, and Support for Military Families. The website features calendars of events, maps, digital tool kits and uses the power of social networking vehicles like Facebook, making it simple for individuals not only to volunteer, but to recruit friends to join them;
2. a series of celebrity-driven public service announcements that will reinforce the importance of volunteerism and supporting causes like Welcome Back Veterans. Blythe Danner, Gwyneth Paltrow, Matthew McConaughey, are among the performers featured in the PSAs, which filmmaker Jesse Dylan with his agency FreeForm is directing and producing. Dylan works with Bono’s "Red" and "One" campaigns and also directed will.i.am's iconic "Yes, We Can" video; andli>
3. grants from the Entertainment Industry Foundation to key volunteers organizations to help build capacity to accept, train and deploy volunteers.

"The ability to both entertain and inform is one of the hallmarks of a broadcast network," says Nina Tassler, president of CBS Entertainment. "Integrating messages of volunteerism and service into America’s favorite television shows can have a powerful and lasting impact that benefits both the audience and the country at large." NBC president Angela Bromstad agrees. "The week of volunteer-themed programming in October provides an opportunity for the networks to tap the power of television," she says. The ultimate goal, says Stephen McPherson, president of ABC Entertainment is "to get people thinking about what they can do in terms of volunteering, and then to act on that." "The most satisfying result for us is when our programs entertain viewers as well as inform them—and maybe even call them to action," FOX Entertainment president Kevin Reilly points out. "And that’s what we’re looking to do by supporting EIF’s initiative. We are calling on our talent pool—in front and behind the camera—to get involved." The day began with ABC, CBS, FOX and NBC morning shows all broadcasting interviews from Gracie Mansion during the Cities of Service Summit.
Leading companies and organizations that have joined EIF in supporting I PARTICIPATE include AARP’s Create The Good volunteer network (www.CreateTheGood.org), Medco Health Solutions and its "Give Health a Hand" program (www.GiveHealthAHand.org), Major League Baseball and its "Welcome Back Veterans" initiative (www.WelcomeBackVeterans.orga>), and UnitedHealthcare (www.UnitedHealthGroup.com). These organizations will engage their employees all over the country in grassroots service efforts.
The rate at which Americans volunteer regularly has not increased in 40 years and has generally remained around 26%, according to a survey conducted by the U.S. Bureau of Labor Statistics. Nearly half of all people who currently volunteer started because they were asked by someone they know.
Celebrities who participated in the Times Square event include: Ashton Kutcher, Tyler Perry, Randy Jackson, Christine Baranski, Fran Drescher, Sway Calloway, Kenneth Cole, Rocco DiSpirito, Kelley Menighan Hensley, Bernadette Peters, Cameron Mathison, Tim Daly, Lee Ann Womack, Constantine Maroulis, Jeff Francoeur, Al Leiter.
Service organizations who participated in the Times Square event include: HandsOn Network, NYC Civic Corps, and Service Nation.
Network shows that will feature volunteerism in some way during the week of Oct 19th include:
ABC
All My Children, America's Funniest Home Videos, Brothers and Sisters, Castle, Cougar Town, Dancing With The Stars, Desperate Housewives, Extreme Makeover: Home Edition, Flash Forward, General Hospital, Good Morning America, Grey's Anatomy, Hank, Jimmy Kimmel Live, Modern Family, One Life To Live, Private Practice, The Forgotten, The Middle, The View, Ugly Betty
CBS
Cold Case, Criminal Minds, CSI: Miami, CSI: NY, Gary Unmarried, Ghost Whisperer, Numb3rs
FOX
America's Most Wanted, Bones, Brothers, COPS, So You Think You Can Dance, Til Death
NBC
30 Rock, Access Hollywood, Community, Days of Our Lives, Heroes, Parks and Recreation, The Biggest Loser, The Office, Today Show

# # #

About Entertainment Industry Foundation
The Entertainment Industry Foundation is the leading charitable organization of entertianment industry, and has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues.
About Cities of Service
Cities of Service is a bi-partisan coalition of large and small city mayors from across the country who will work to engage millions more Americans in a new era of service. Founded in New York City on September 10, the coalition and its member cities will respond to the Edward M. Kennedy Serve America Act's historic call to action by finding new and innovative ways to harness the power of volunteers to help solve pressing local challenges. Additional information about the coalition can be found at www.citiesofservice.org

# # #

Media Contacts
Tom Chiodo
Rubenstein Communications for EIF/I Participate
212-843-8289
tchiodo@rubenstein.com
Jim Anderson
City Hall
212-788-3245
janderson@cityhall.nyc.gov

EIF: Press Releases


A WARM UP COMMERCIAL WAS ACTUALLY RELEASED THIS SUMMER

[MShakur]

THIS IS REALLY THE PLAN OF OBAMA'S CHIEF OF STAFF, RAHM EMANUEL, HE WROTE OF IN HIS BOOK "THE PLAN" IN 2006! ....IT WILL BECOME MANDATORY!




---------- Post added at 02:57 PM ---------- Previous post was at 02:47 PM ----------

"CAMP FEMA! AMERICAN LOCKDOWN"

"Recent legislation attempting to legitimize the use of internment camps to detain U.S. citizens in the event of an uprising or civil unrest has many people asking what nation they live in. "

VIDEO: HR 1/2

Human Check

[MShakur]

Rise of the carbon cops

March 23, 2009
Flock together ... Newtown High students rehearse an eco drama piece for their World Earth Festival. Photo: Angela Brkic




The planet will be in safer hands if today's crop of young activists is anything to go by, Linda Doherty reports.


Andy Best threw out a challenge to his students to save electricity around the school, promising he would plough any savings into the school's Eco Kids organisation.
"And why don't you be a light monitor at home and ask Mum and Dad for a raise in your pocket money if you save money on power?" the school principal added for good measure.
"The next day a parent stopped me and said, `Last night we were only allowed to have one light on at home because of you,' " Best says.
This sort of pester power marks this generation of students as more environmentally aware than their parents - and more determined to save the planet as they are bombarded with information about global warming and climate change from the media, schools, the internet and television.
The Harrington Park Public School principal was the first NSW teacher trained by Al Gore to be a "climate project messenger" in Australia to deliver lectures on the documentary An Inconvenient Truth. Since 2006, Best has also been involved in one of 10 research projects in NSW public schools developing curriculum content around climate change.
"The kids are very articulate [about climate change] and they have a vested interest because they can see it's their future we're dicing with," Best says.
Environmental education is taught mainly in subjects such as science, technology and geography but it can be incorporated into any lesson, from art to English.
As an indicator of the growing pace of green awareness, 40 per cent of the 2200 NSW public schools now have a school environmental management plan - up from 25 per cent at the beginning of last year. Students identify environmental improvements, from planting gardens to installing solar panels, and lessons are then linked to the plans.
At the advanced level of climate change education, a group of 65 NSW public schools and 11 local councils are investigating how their communities will have to adapt if climate predictions are accurate. These issues range from rising sea levels to wildlife corridors in urban areas for species distribution.
Research last year with student focus groups revealed a high level of environmental awareness among children as young as 10. One of the key findings in the study for the education department was that students understand that many practical measures can be done at the local level.
Younger students nominated shorter showers, hanging the washing on the line instead of using a clothes dryer, turning off lights, recycling and fixing dripping taps.
High school students were well versed on global issues, referring to coral bleaching, rising sea levels, melting icebergs, natural disasters and heavy pollution in countries such as China.
But the research, by an honorary professor of education at the University of Sydney, Susan Groundwater-Smith, also found students were frustrated that "the adults in our society are not taking the issues seriously enough" and were complacent "because it is not their future that will be most seriously affected".
Year 8 student Fabian Caley joined a group of teenagers at the Newtown High School of the Performing Arts to organise this month's World Earth Festival at the school. Fabian, 13, says there is an urgency to "educate all the school kids" about caring for the environment, because if everyone takes small actions "then hopefully it will help".
"I think of the Barrier Reef, where I've never been, and it's pretty much gone now. And the Snowy Mountains, I want my kids to see it one day," he says.
An active environment committee of students, teachers and parents at Newtown High has turned a weed-infested area into an attractive outdoor classroom, audited the school's electricity use, introduced herb gardens and composting and plans to install water tanks and solar panels.
Teacher and environment committee co-ordinator Bran Lazendic says the projects all came from the students. "This generation of students is a lot more informed about the environment - from the internet, in particular - and they seem to care a lot more," he says.
The principal of Merrylands East Public School, John Goh, was proud but not surprised when his students quizzed international delegates at the World Metropolis Congress in Sydney late last year.
"Some of our 10-year-olds were grabbing the microphone and asking the Indian delegates, `Do you have a carbon-trading scheme?' " Goh says.
It was a topic they knew all about. Solar panels at Merrylands East Public generate 5.95 kilowatts of power and the school will be eligible to cash in virtual shares in a future carbon-trading scheme.
At recess, lunch and after school, year 5 students wearing fluorescent vests patrol the classrooms, turning off lights and non-core electrical appliances. They are the "Carbon Cops", a student initiative that took its name from the ABC television program.
"The student representative council came up with the notion that we needed to save electricity. But now we're finding that the other kids have turned them off [lights] before the cops get there," Goh says.
Children come face-to-face with reality
It was quite a sight when 600 students snaked through a Wollongong beachside suburb to show where the shoreline could be by the end of the 21st century.
A couple of blocks of houses would be underwater with a predicted sea-level rise of up to two metres, forcing the shoreline to retreat 400 metres from its present position.
It was a particularly graphic way for students to think about their ecological footprint - the measure of human impact on the environment - as part of the Eco Citizens project run by the Illawarra Environmental Education Centre.
Eco Citizens co-ordinator Ben Anderson says 750 primary students from 16 Illawarra schools have completed the project each year since 2005.
The students calculate their family's ecological footprint, looking at such indicators as how many people live in the house, how much water is used and how much rubbish is generated.
They then put the school environment under the microscope, discussing ideas for improvement through a school environmental management plan.
"The kids feel empowered because they can see things changing around the school and their behaviour also changes at home," Anderson says.
Anderson and academics at the University of Wollongong are developing an online ecological footprint calculator for children. It will ask questions such as the size of the family car, how students travel to school, what they have in their lunch box, how many lights are in their bedroom and how often they are switched on.




Rise of the carbon cops