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    1. #1
      Raha's Avatar
      Raha is offline Be EASY.

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      DefJux To Suspend All Physical Releases Until 2007


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      PEER INTO THE DEF JUX CRYSTALL BALL
      Los Angeles Times
      Sunday Calendar
      5/28/06

      By Chris Lee, Special to The Times


      DESPITE the download-ability of thousands upon thousands of tracks by

      indie-affiliated recording artists, nobody ever mistook the "i" in iTunes to mean independent.

      Earlier this month, New York-based alt-hip-hop imprint Definitive Jux decided to give Apple's online megastore

      some small "i" competition, launching its own download site,

      store.definitivejux.net. Unlike Web-based music services such as eMusic or Rhapsody, Def's is one of just three label-owned URLs in the world selling music, videos and exclusive content directly to fans. Songs go for a competitive 98 cents a pop.

      "Music, and the way fans are interacting with it, is changing," says rapper, producer and Def Jux co-founder Jaime "El-P" Meline. "But labels aren't. We felt like we needed to get a jump on this [technology], to keep up with the way people are exchanging ideas. It's an amazing way to communicate stuff and give back to your fans quicker."

      To get the site running, Def Jux has suspended the release of all physical products until 2007 and is shouldering steep overhead and development costs. "It's a big leap of faith — not a lot of labels are in a position where they can close up shop for a year," says label co-founder Amaechi Uzoigwe. "But it's an educated leap. And we think we have the content to turn this into something profitable. We're not doing this to spite iTunes. We're doing this to coexist."

      To wit: Apple certainly doesn't offer turntable slipmats, rare 7-inch singles or hooded sweatshirts for sale like Def Jux, home to such "backpacker" rap favorites as Cannibal Ox, Murs and Aesop Rock.

      Further, the label has established a new venture, DJRX Inc., to set up service for other indies similarly wishing to cut out the Internet middleman.

      "When every record label has one of these [online stores] — and it will happen," Meline says, "I see it changing the culture of music."
      Pyrrhic Victory (New songs are up!): http://www.reverbnation.com/pyrrhicvictory

      Some people take themselves WAY TOO SERIOUSLY, when in actuality, no one else is really taking them as seriously as they think.

    2. #2
      rebelAfrika's Avatar
      rebelAfrika is offline Pan-Africanism or Perish!

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      I'm going to see Cannibal Ox in July!!!

    3. #3
      Raha's Avatar
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      Quote Originally Posted by rebelAfrika*AAPRP
      I'm going to see Cannibal Ox in July!!!
      Nice.

      What do you think, rebel? Do you think it's a good decision on El-P and Amaechi's part?
      Pyrrhic Victory (New songs are up!): http://www.reverbnation.com/pyrrhicvictory

      Some people take themselves WAY TOO SERIOUSLY, when in actuality, no one else is really taking them as seriously as they think.

    4. #4
      rebelAfrika's Avatar
      rebelAfrika is offline Pan-Africanism or Perish!

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      Quote Originally Posted by Raha
      Nice.

      What do you think, rebel? Do you think it's a good decision on El-P and Amaechi's part?
      Yeah. It was a good decision. Why pay for CD production, distribution and etc., when you can save money by doing eveything electronically. That money that they save can make it easier for more talented artists to get on the label. They don't got too much to risk if the artist flops...but much to gain if everybody loves them and is downloading the artists album on their ipods.

    5. #5
      Raha's Avatar
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      Quote Originally Posted by rebelAfrika*AAPRP
      Yeah. It was a good decision. Why pay for CD production, distribution and etc., when you can save money by doing eveything electronically. That money that they save can make it easier for more talented artists to get on the label. They don't got too much to risk if the artist flops...but much to gain if everybody loves them and is downloading the artists album on their ipods.
      Yeah, that's true. It'll also limit album leakages. I know that Murs was pretty pissed off that his album got leaked early.
      Pyrrhic Victory (New songs are up!): http://www.reverbnation.com/pyrrhicvictory

      Some people take themselves WAY TOO SERIOUSLY, when in actuality, no one else is really taking them as seriously as they think.

    6. #6
      Im The Truth's Avatar
      Im The Truth is offline Organizer

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      This way is much better because you can record and make it available for sale immediately and not have to waiting and pay for distribution and the CD stores to go with it and stuff. From a business and artist point of view what can be better. Also most fans of underground artist like them know about the Internet pretty well considering it's the easiest (and quickest) way to find out about these artist since they are not in the mainstream media, the Interest has been on of the best source for underground artist for a long time.
      "If the enemy is not doing anything against you, you are not doing anything"
      -Ahmed Skou Tour


      "speak truth, do justice, be kind and do not do evil."
      -Baba Orunmila

      "Cowardice asks the question: is it safe? Expediency asks the question: is it political? Vanity asks the question: is it popular? But conscience asks the question: is it right? And there comes a time when one must take a position that is neither safe, nor political, nor popular - but one must take it simply because it is right."
      --Dr. Martin L. King


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    7. #7
      Raha's Avatar
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      It's a good thing it's only until 2007.

      I couldn't stand not being able to get the vinyls.
      Pyrrhic Victory (New songs are up!): http://www.reverbnation.com/pyrrhicvictory

      Some people take themselves WAY TOO SERIOUSLY, when in actuality, no one else is really taking them as seriously as they think.

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