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    1. #1
      Jahness's Avatar
      Jahness is offline OniOni Warrior

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      Arrow OPPORTUNITIES; Youths Hear Lessons in Business From Rappers


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      OPPORTUNITIES; Youths Hear Lessons in Business From Rappers

      More than meets the ear, rap artists today are likely to own the
      studios that produce their music, design their own clothing lines
      and develop their images with restaurants and lucrative licensing
      and advertising deals. Rapper Jay-Z, for example, wears many
      hats as producer, fashion designer, club owner and part owner
      of the New Jersey Nets basketball team. They're brands, and
      kids see them as business leaders.

      While older adults can't seem to get past the crude images and the
      gun talk and violence in rap music, young people say they get from
      these stars ideas about how to succeed in life. Young people may
      be more tuned in to such messages because today's rap artists
      have a higher propensity to be business owners than artists
      of the past, said Pepper Miller, an ethnic marketing expert.

      They're not like the old-school artists such as MC Hammer,
      who went broke. "I do look up to people like P. Diddy.
      He's more than a rapper. He's a businessman with a
      nice bank account," said Steven Jenkins, 16, an
      11th-grader at Solomon Juneau High School. "I want to be
      like him one day. I want to own my own business and wear the nice
      suits." In other words, it's not just about the thug life and bling-bling;
      it's about wielding economic influence -- from owning real estate to
      stocks to your own clothing label or record company.

      But some local experts are skeptical of the message behind rap
      music. I must admit that I have a hard time seeing the good in
      rap music. The majority of it seems to focus on exploitation
      of women and criminal activity. There's not much in the lyrics
      that talks about economics and how the real world works.

      "I don't see a pro-business message," said Mark Schug,
      professor and director of the Center for Economic Education
      at the University of Wisconsin-Milwaukee. "You don't hear
      about education, responsibility and deferred
      gratification. It's just the opposite.(Excerpts)

      http://content.helloworld.com/pages/...ory=Computers&
      Posted In The Spirit of Learning & Sharing
      One Love & Respect Always

      ***************************************
      The Quest for knowledge stops at the grave.
      HIM Emperor Haile Selassie I.


      If you fail to prepare,
      you are preparing to fail!


      Mind what you want, because someone wants your mind.

      Working together, the ants ate the elephant.


    2. #2
      Raha's Avatar
      Raha is offline Be EASY.

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      Hmmm...I have mixed feelings about this article. On the one hand, you have the youth who views some of today top rappers (financially speaking) as business men. That is a good thing, because they see that there is more to them than what is portrayed in the lyrics (although, I wish that some of the rappers would talk about some things besides the material things) . However, they are also seeing that these rappers who are banking in the dough from their business ventures are doing so from a strictly capitalistic standpoint. Also, a lot of these rappers that own their own record labels STILL have to answer to a greater record label. What is that saying?

      Those are just my thoughts, though. What are yours?

      Peace and love, everyone.
      Pyrrhic Victory (New songs are up!): http://www.reverbnation.com/pyrrhicvictory

      Some people take themselves WAY TOO SERIOUSLY, when in actuality, no one else is really taking them as seriously as they think.

    3. #3
      Jahness's Avatar
      Jahness is offline OniOni Warrior

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      Arrow


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      Quote Originally Posted by ThaAlchemist
      Hmmm...I have mixed feelings about this article. On the one hand, you have the youth who views some of today top rappers (financially speaking) as business men. That is a good thing, because they see that there is more to them than what is portrayed in the lyrics (although, I wish that some of the rappers would talk about some things besides the material things) . However, they are also seeing that these rappers who are banking in the dough from their business ventures are doing so from a strictly capitalistic standpoint. Also, a lot of these rappers that own their own record labels STILL have to answer to a greater record label. What is that saying?

      Those are just my thoughts, though. What are yours?

      Peace and love, everyone.
      Greetings ThaAlchemist!

      What you are saying makes a lot of sense. I am disappointed in the irresponsibility of the top rappers, who don't make good use of the fact the others are looking up to them, so they have an opportunity to bring the message of our liberation to the others.

      For instance, those that has made it in the business up to a certain financial level, such as the Jay-Z, Puffy, and some of the others. To me they could start pooling their money together to start their own music companies, that are 100% owned, and operated by Afrikans.

      The problem is no one trust the other so with that everyone is doing there own thing. These rappers has such a great porential to bring the up and coming artists into the movement, that we can have a real positive powerhouse in the rap community.

      The money wasted alone on overdoing things in the material world, is such a waste. All those overpriced jewelry that are being sold to these rappers, who thinks they are cool, when yt is investing his money doing other things.

      Another point I agree with you on is the fact of the messages in the music. Here again these rappers can take the responsibility and do the right thing of bringing the message of our struggle and liberation to our people. Showing them that they don't always have to be about murdering each other or having the sisters they deal with on a personal level degraded by the profanity they use to describe all aspects of the relationships.

      The women in the videos are going through some changes. Everytime you see a new video their is less clothes on these women. The bedroom is now in the streets so anything goes in the sexually explicit lyrics. Now all artists can have freedom of expression, i have no problem with it. It's just that our people tend to take things overboard and always to some degrading level.

      I appreciate the dialogue my brother!

      Guidance!
      Posted In The Spirit of Learning & Sharing
      One Love & Respect Always

      ***************************************
      The Quest for knowledge stops at the grave.
      HIM Emperor Haile Selassie I.


      If you fail to prepare,
      you are preparing to fail!


      Mind what you want, because someone wants your mind.

      Working together, the ants ate the elephant.


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