FOR IMMEDIATE RELEASE
Contact: R. Lee Gordon
President / Co-Director
UniTee Design, Inc. / The Better Detroit Youth Movement
African American T Shirts RBG Apparel Clothes Gear UniTee Design Black Unity Youth Education /
Better Detroit Youth Movement rgordon@uniteedesign.com /
rgordon@betterdetroityouth.org
Toll Free: 888.OUR.RBG.TEES / Phone: 313.516.8384
BLACK YOUTH ENTERPRISE HEADS TO NEW YORK CITY
As part of his mission to better reach and teach African American children, R. Lee Gordon’s ethnic empowerment and youth education enterprise is moving to New York City to “uplift its children and teens.”
A social entrepreneur and founder of UniTee Design, Gordon has collaborated with dozens of non-profit, youth and community groups throughout the country, and specifically in Detroit. In 2009, he will focus on supporting and promoting a variety of New York-based youth groups including Empower Today’s Youth and The Single Parent Resource Center, and creating higher levels of community activism and parent / student involvement. He also hopes to engage and connect youth groups in New York City with similar groups in New Jersey, Philadelphia, Washington, D.C., and Baltimore.
“We have all the resources among our people to improve the quality of learning and life for our children,” insists Gordon, “and if we use the power of information and value of collaboration on a broader scale, we can begin to move from fragmentation, to consolidation, to coalition, in establishing a national presence among youth and community groups, and collectively create more options and opportunities for more children.”
Gordon formed a volunteer-based non-profit, The Better Detroit Youth Movement (
Better Detroit Youth Movement) to strengthen community and youth activism, and better connect youth and community groups with Detroit students, children and teens. In 2008, the BDYM organized several Live In Peace Art Parties, The Motor City YouthFest and The March For Detroit Youth. Gordon says he’s hoping to start a Greater New York Youth Movement based on the same model.
Several youth initiatives have been developed by Gordon including F.A.M.E. (fashion, arts, music and education), The Model Student Career Development Program, a youth / teen entrepreneurial program, and “I Can Do Anything”, a youth professional development curriculum (in partnership with Historical Inspirations).
UniTee Design finds and funds better ways to educate African American children and teens through sales of “UniTees” (RBG-themed tee-shirts designed to empower African American youth). Gordon sells his “products of purpose” online (
African American T Shirts RBG Apparel Clothes Gear UniTee Design Black Unity Youth Education), at live events, in several universities and a variety of independent retailers. Several schools and groups are also using “UniTees” for fundraising causes.
Gordon is planning to launch a campaign called “The RBG Evolution,” that will include existing and new designs on colored UniTee tee-shirts and long-sleeved tees, to be featured in an updated release of his website. “The RBG Evolution means when there’s a revolution in education for our children,” Gordon insists, “we will create an evolution for our people and planet.”
For more information, call 888.OUR.RBG.TEES.