Companies we should boycott: they don't want black dollars

[Revolutionary_Student]

You have probably heard of "NUD" as a result of the Tom Joyner morning
show related to CompUSA. NUD is the acronym for a very subtle and
little-known marketing term specifically directed toward people of
color.

NUD stands for Non Urban Dictate. These three words essentially mean
that a company is not interested in the Black consumer. A NUD label
means that a company does not want their marketing and advertising
materials placed in media that claim an urban audience (black folks) as
their main target.

There are legitimate reasons for companies not using urban radio.
It may be that Blacks don't index high in certain categories or that a
company's strategy is to market to the Black consumer down the road
after they have established a strong position in their primary target.

But NUD usually means that a company is not interested in the Black
consumer.
Companies evade discrimination liability by embracing it as theory
rather than policy. As a service to Black consumers, the Urban Institute
will list all companies that have a NUD policy Armed with this
information, we feel that Black consumers will be able to make informed
buying decisions.

Companies with NUD policies:

a. Starbucks
b. Jos. A Bank
c. CompUSA
d. Weight Watchers
e. Keebler
f. Life Savers
g. Continental Airlines
h. Northwest Airlines
i. America West Airlines
j. HBO - Apollo Series
k. Paternal Importers
l. Calico Corners
m. OMScott
n. Pepperidge Farms
o. Ethan Allen
p. Busy Body Fitness
q. Mondavi Wines
r Builders Square
s. Don Pablo
t. Lexus
u. ArubaTourism
v. Ciba Vision
w. Kindercare
x Grady Restaurant
y. Eddie Bauer

Please forward this information on to any other consumer that you
consider a friend and advise them to do likewise.

Remember, you can't act wisely unless you are informed wisely.

The Urban Institute
2100 M Street, NW.
Washington, DC20037
(202) 833-7200

"The ruin of a nation begins in the homes of its people"

[TheQuietBrotha]

im surprised starbucks made the list.............I remember reading an article a year ago talking about they want to build more starbucks' in inner city (codeword black) neighborhoods. they claim they wanna start pushing their product into an "untapped market". theres one on 125th street in harlem (a heavily black throughfare even after gentrification has gone full blast) and here in Boston, they set up a starbucks where Dorchester, Roxbury (which have heavy concentrations of black people) and the infamous South Boston meet each other (For every poor white irish, theres gonna be at least 3 blacks passing through there)

most of the other companies i either
a. never heard of
b. dont sell anything im intrested in

[CreatorsCollege]

How 'bout a list of companies that we SHOULD NOT Boycott!

[Little95]

lol what is really black dollars.... when own the Fed now?