In a special edition of The Economist Magazine, the managing director of Louis Roderer Cristal addressed the popularity of the brand amongst Hip-Hop artists.
In an article titled "Bubbles & Bling" in a special Summer 2006 issue, FrÃ©dÃ©ric Rouzaud, the managing director of Cristal, stated that the company observes its association with the rap world with "curiosity and serenity."
Despite importing over 50,000 cases of the champagne per year, Rouzaud was less than thrilled at rappers' fondness for the posh drink.
"What can we do?" Rouzaud told The Economist. "We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business."
The article further labeled the constant Cristal patronage by rappers as "unwelcome attention."
The article contains pictures of Sean "Diddy" Combs, one of the drink's most popular enthusiasts and quotes Jay-Z's No. 1 hit "Hard Knock Life," which name-checked the brand.
According to AmericanBrandstand.com, the pricey champagne was the 8th most mentioned brand on Billboard's Top 100 chart in 2005 with 35 mentions, being promoted by the likes of Kanye West, Trina, Lloyd Banks, The Game, Mariah Carey, and others