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    1. #1
      Jahness's Avatar
      Jahness is offline OniOni Warrior

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      Arrow Apple's Better Mouse Trap


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      Apple's Better Mouse Trap

      By Nathan Alderman

      For years, detractors of Apple's (Nasdaq: AAPL - News) Macintosh computer have had one reliable complaint to fall back on: its one-button mouse. As computer interfaces grew increasingly complex, Windows PCs introduced two- and three-button mice, but Apple stuck with the same simple design it first unveiled in 1984. That all changed last Tuesday, when Apple introduced an ingenious mouse that can be all things for all people -- and, perhaps, another foothold in its stealth attack on the PC market.

      Puckishly named Mighty Mouse, the new gadget shares the sleek, seamless surface of Apple's standard mouse, whose entire top half serves as its "button." But Mighty Mouse can detect whether users are clicking on the right or left half of the mouse -- or squeezing its sides -- and respond accordingly. Cleverly, because Mighty Mouse is programmable, it can still serve as a good ol' one-button device for the very young, the very old, or those especially frightened of change.

      Apple being Apple, the new mouse isn't content to simply follow the pack. Where most Windows mice have a scroll wheel for easy up-and-down scans through Web pages and word-processing documents, Mighty Mouse packs a scroll button. By moving a finger over the tiny nub atop the mouse, users can quickly scroll through images, editing timelines or other documents in every direction: up, down, left, right, and anywhere in between.

      Naturally, this style doesn't come cheap. The Mighty Mouse costs $49 -- a good $15 to $35 more than an off-the-shelf PC equivalent. At present, Mighty Mouse must be bought separately; even new Macs still ship with Apple's old and suddenly passe one-button wonder. (Shareholders worried that the Mac maker's margins might suffer can breathe a sigh of relief.)

      In my opinion, the most intriguing aspect of Mighty Mouse lies almost hidden in the fine print on Apple's website: The device isn't limited to Macs alone. It's been built to work seamlessly with Microsoft's (Nasdaq: MSFT - News) Windows as well. For years now, Apple's sleek monitors and trendy iPod have worked with Windows, and the Mac mini it introduced in January is designed to plug into PC-standard screens and keyboards. Analysts have even begun to note a "halo effect" from the iPod's popularity, as a small but growing number of PC users switch to the Mac mini and other Apple computers.

      Mighty Mouse may be the next step in Apple's quiet crusade to lure Windows users into the grasp of CEO Steve Jobs' famous Reality Distortion Field, one stylish little component at a time. Microsoft is often dubbed "The Borg," a technological monolith that co-opts everything it touches -- but this time, it seems, Apple's the one doing the assimilating.

      Fool editor Nathan Alderman owns an iBook and an iMac, but at the time of publication, he held no financial position in any companies mentioned.

      http://news.yahoo.com/s/fool/2005080...D1unhAQNsjtBAF


      Copyright © 2005 Motley Fool


      Copyright © 2005 Yahoo! Inc.
      Posted In The Spirit of Learning & Sharing
      One Love & Respect Always

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    2. #2
      Jahness's Avatar
      Jahness is offline OniOni Warrior

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      Yahoo rolls out digital music search engine


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      Yahoo rolls out digital music search engine

      By Antony Bruno
      Sat Aug 6,12:40 PM ET

      First it was photos, then video, now music.

      Yahoo is the first major portal to introduce a search engine dedicated to finding music and other audio files on the Internet. The Aug. 3 launch is the latest effort by Yahoo and other Internet search portals to organize the growing number of multimedia files on the Web.

      One of the key features of the new search tool is its ability to scan the music libraries of almost all legitimate online services selling digital tracks. To do so, Yahoo struck individual deals with more than 15 music services -- including iTunes, MSN Music, Napster, Rhapsody and Yahoo Music Unlimited -- to aggregate their catalogs into a searchable index. Independent publishers can submit content to the index through Yahoo's Media RSS.

      Yahoo says its search results page will not give preferential treatment to any individual provider, including Yahoo Music Unlimited. Results are listed in alphabetical order by service provider.

      "We always felt that being unbiased was part of the search mission," says Bradley Horowitz, director of technology development for Yahoo Search. He says the music search engine breaks down the walls between services and "lets you peer over to see what everybody has got."

      To download any song, users must install the appropriate software for the given music service. But the search tool includes a feature that identifies the user's preferred music service and provides a one-click connection to that service in the search results.

      Yahoo's search engine allows users to narrow results to podcasts or open the search to any file posted online, whether for download or streaming access -- including artist Web sites, audio blogs and fan sites.

      "There's a lot of value for an iTunes customer to come in and use this product," Horowitz says. "We can do a lot of things that are very cool that iTunes can't."

      The audio search engine is available in a public beta test version via next.yahoo.com.

      Reuters/Billboard

      http://news.yahoo.com/s/nm/20050806/...r0kdKLQhIjtBAF

      Copyright © 2005 Reuters Limited
      Posted In The Spirit of Learning & Sharing
      One Love & Respect Always

      ***************************************
      The Quest for knowledge stops at the grave.
      HIM Emperor Haile Selassie I.


      If you fail to prepare,
      you are preparing to fail!


      Mind what you want, because someone wants your mind.

      Working together, the ants ate the elephant.


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