Against Victoria's Secret

[IfasehunReincarnated]

12/2 MFA action against Victoria's Secret
by Jim Scheff 6:02pm Wed Dec 8 '04 (Modified on 5:24pm Fri Dec 10 '04) article#17623
shagbark12@sbcglobal.net

On Thursday December 2 Missouri Forest Alliance carried out an action against Victoria's Secret for the major contribution to forest destruction



This past Thursday, December 2, nearly 100 organizations nationwide, including Missouri Forest Alliance, participated in a Day of Action against Victoria’s Secret in an effort to pressure the company to develop a sane paper procurement policy. Victoria’s Secret, owned by the Limited, sends out more than one million catalogs daily, with hardly any recycled content. Victoria’s Secret’s catalogs drive massive deforestation in the Canadian Boreal Forest and southern US forests to supply pulp for their catalogs. For more information on the campaign see http://www.victoriasdirtysecret.net .

Missouri Forest Alliance organized an action at St. Louis’ West County Mall. Activists dropped a banner decorated with stumps exclaiming “Victoria’s Dirty Secret: Destroyed Forests” over the railing in front of the store. A five foot Victoria’s Secret display that had been recently dumpstered was improved to read “forest destruction is sooo sexy,” and information was handed out to folks in the mall.

As a gift, Missouri Forest Alliance presented a log dressed in sexy lingerie with angel wings to the manager of the store, who promptly began panicking. The manager repeated over and over “I can’t talk to you... I have to give you media relations’ phone number... you can’t take photos in here... I’m not allowed to accept anything.” After some relentless urging, she accepted the log... and called mall security, who received a lecture on deforestation, paper consumption, state financing of the mall’s redevelopment, and what “the commons” means.

http://www.stlimc.org/front.php3?art...&group=webcast